The Managing Style of Mr Jack M.H.D. Bowles, the CEO of British American Tobacco

Abstract

A right management style created from the generation supports permanent strategic contacts that can guarantee import, export, and the right price. This globalisation of the business protects the Company even in crises such as in this period Coronavirus pandemic. The only style of managing that can have an overall, and long-term vision can encourage globalisation in the business (Zimmermann, et al. 2020).

BAT is the second-largest Company in the tobacco group. BAT management should be more robust and more organised so that they can enhance their profitable growth and fulfil their stakeholder's requirements. However, they have earned a large market share along with creating substantial employment opportunities all over the World. They should produce an innovative strategy to stay competitive with other competitors in the market (Schanzenbach,2018).

Introduction

This document examines the management style of Jack Marie Henry David Bowles, CEO of BRITISH AMERICAN TOBACCO - BAT. This report as well focuses on the management process of the CEO, principles, functions, and general approaches in the competitive market of BAT. It supplies information on some of the corporate strategies and cultural dimensions of BAT. The management style of British American Tobacco analysed based on the Company's research. Towards the end, presented the second example of Apple Corporation-style management for comparison. In the end, will find some problems for which will make available some recommendations that can have a positive impact on the yield and image of the Company.

Figure 1. BAT symbol example.

https://www.biznews.com/briefs/2017/05/02/tobacco-company-jse-naspers

BAT management style and their management functions

The management style followed by BAT created and designed to allow to achieve the goals. The BAT CEO always emphasises their management style, collaborating, promising teamwork. BAT follows a coaching management style at their workplace to encourage creativity. Their leaders still function as coaches to bring the best result from their employees (British American Tobacco, 2020). It tries to develop external motivations in the workplace by creating self-motivation and blames, given the given way with the proper feedback, along with the learning process.

Planning

BAT has always developed anti-giant strategists, competitors in the tobacco market. From this point of view, a very high-quality standard supported as well as professional advertising. (Chansombat et al., 2019).

Organising

BAT manager must ensure that each of their department is running smoothly. BAT managers must prove the diverse internal process and need to know which employees and teams are right for which task which aids the organisation to delegate their job efficiently. For example, BAT needs to contact their distributor or retailers before displaying a brand. BAT must recruit the right potential employees and need to train them according to the needs of the specific task. BAT organises their step and tries to collaborate with its working process (Han, Rapoport, and Fong, 2020).

Decision-making

BAT develops the decision-making process in a decentralised way, which depends on the task priority. The problems analysed by a team where each point of view analysed and evaluated. Priority goals analysed, and decisions have already taken unanimously.

Figure 2: A management function design by Author.