Documente publicate de Teodor Nicoară
Teodor Nicoară
1 document publicat în Biblioteca RegieLive
Advertising - A Mechanism of Shaping Identities
Introduction The aim of this paper is to prove that advertising is more complex or difficult than it appears in the eyes of the consumer and to study its powerful mechanism of triggering reactions in the consumers’ minds determining their behavior. It also makes an attempt to clarify and explain the ideologies that... citește mai departe
66 pagini
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