Documente publicate de Geanina C.
Geanina C.
1 document publicat în Biblioteca RegieLive
Implementation of ethical principles in relation to the marketing mix
INTRODUCTION The ethical principles refers to every day conduct, human habits and atitudes concerning the general concepts of good and bad, truth and lie, equity and discrimination, liberty and constraint etc. The principles of business ethics need to be developed and applied to all fields of economy. In the... citește mai departe
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