Documente publicate de Axenia Boca
Axenia Boca
7 documente publicate în Biblioteca RegieLive
The Press Agentry Model and the Public Information Model
The Press Agentry Model This model appeared in the 19th century and it is characterized by a unidirectional communication. It is the simplest model and it useses propaganda and persuasion trying to convince the public about the truth of the stated ideeas. It is not based on any research and it doesn’t use accurate... citește mai departe
Advertorial Analisys
Introduction The present advertorial is trying to convince us that the product "The Diet Plate" is the best alternative to get rid of any extra pounds and adopt a diet based on healthy eating, all in an easy way. The advertorial practically begins with the presentation of a situation that many women face today.... citește mai departe
The End of the World Between Mass Media and Religion
1. Presentation of the problem Since ancient times, humanity has made various predictions regarding the end of the world based on predictions of ancient civilizations, religious beliefs or scientific evidence. In modern times, the end of the world has been exploited in mass media due to various reasons such as... citește mai departe
The PR and Communication Strategy of Invent Media
Abstract This case study aims to analyze the PR/Communication strategy of the company Invent Media. Since it is a small indoor advertising agency and does not have a Communication and PR department, the activities related to this segment are conducted by the general manager who is not specialized in this area. 1.... citește mai departe
The PR - Marketing Relation at Invent Media
1. Invent Media – Facts and Communication Invent Media is a Romanian fully privately owned company established in 2005. After about 6 years of experience in the field it takes pride in managing an impressive portfolio of clients renowned for their strict need for quality communication. The company’s clients opted... citește mai departe
Mass Media Influence on Society
1. Intro By Mass Media I mean the whole body of media reaching large numbers of public the major ones being newspapers, television and the World Wide Web also known as internet. The main purposes of mass media are to provide information, entertainment and advertisement. In this essay I will discuss the influence... citește mai departe
Mass Media în societatea informațională
1. Repere teoretice De la începuturi şi pâna astăzi oamenii au comunicat între ei şi şi-au transmis gânduri, idei, cuvinte etc. influenţându-se reciproc. De aceea şi comunicarea a fost înţeleasă si definita diferit de-a lungul timpului. Astăzi, în viaţa cotidiană a omului, comunicarea capată o dimensiune şi o... citește mai departe