Documente publicate de Floriana-Cecilia Ghiță
Floriana-Cecilia Ghiță
2 documente publicate în Biblioteca RegieLive
Broadcast Advertising Production
Advertising production is a complex process in the making of an advertising campaign. It is the step where all the art directors and copywriters ideas are created in a physical and transmittable way, to reach the targeted audience. There are two types of advertising production: Print Production and Broadcast... citește mai departe
Teoria argumentării - analiză advertorial
The object of my analysis is an advertorial that appeared in the 1960’s and presented a man’s vision on toupees. It is the story of how a journalist came to wear a toupee after being asked to write an article about this controversial subject at that time. You can find this advertorial attached at the end of this... citește mai departe