Documente publicate de Smaranda P.
Smaranda P.
2 documente publicate în Biblioteca RegieLive
The ice-cream market în România
1. Introduction In its most basic form, ice-cream is a mixture of cream and/or milk, sugar and sometimes eggs that is frozen while being churned to create a frozen product. In commercial ice-cream making, stabilizers, such as plant gums, are usually added and the mixture is pasteurized and homogenized. The mixture... citește mai departe
The Impact of Social Media Marketing on Consumer Behaviour
Abstract: Social media has become an integral part of our lives over the last decade. This fact creates an opportunity for businesses to engage in a particular type of relationship with their customers, one that is entirely digital. Online marketing is, as such, the norm in today’s society, and using this tool... citește mai departe