Documente publicate de Ela N.
Ela N.
1 document publicat în Biblioteca RegieLive
Culture and its influence on the promotion in international marketing
INTRODUCTION The multicultural feature of the international environment supposes the understanding of countries’ particularities. Culture has a strong impact upon consumers’ buying process, representing the main reason behind their behaviours. Despite the globalisation trend, which aims to suppress the contrast... citește mai departe
39 pagini
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