Elemente de marketing Coca Cola

1.The name

The name, Coca-Cola, is an abbreviation of it’s two main ingredients: cocaine and caffeine.

5.Customer needs

The main target is the young generation

The Coca Cola Company has more than 16 million customers around the world that sells or serves our product directly to consumers.

We aspire to help people lead active, healthy lifestyles through the beverages we produce and how we market them, the nutritional information we provide and our support of programs that encourage active living.

7. Futere perspectives

We are playing a leading role together with our partners and other stakeholders in identifying and implementing solutions to address issues of obesity as they affect consumers and our industry.

Launching new products and packaging, the main purpose being expanding brand attraction, the market and uniqueness.

Q1: Which are the main ingredients of Coca-Cola?

A1: cocaine and caffeine

Q2: Where is produced Coca-Cola?

A2: Atlanta, Georgia

Q3: When was invented Coca-Cola?

A3: in 1886

Price

What happens if price is affordable?

Q1: What was the original price per serving?

A1: 5 cents

Q2: The price of the drinks depends on….?

A2:the time of the year, the season

1. Market

Coca-Cola - the biggest company in the soft drink industry, has the largest market share.

This company controls about 59% of the world market.

2. Target market

Coca-Cola is a product fit for all ages: in marketing terms, it varies from 6 to 70 years.

The main target is the young generation

The 2nd target are the old people

Coca-Cola

At the beginning, was a medicine so it was comercialized in pharmacies.

Then it became a carbonated soft drink sold in:

Stores

Restaurant

Vending machines internationally

Organization

The actual production and distribution of Coca-Cola follows a franchising model since 1886.

The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas.

The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.

Distribution channels

Direct

Telemarketing

Mail order

Catalogue shopping

On-line shopping

Shop-at-home Tv networks

Indirect

Distributors

Middlemen

Resellers

Dealers

Wholesalers

Retailers

The Company operates in five segments:

Africa;

Europe;

Latin America;

North America;

Pacific

Q1: Which is the main target?

A1: young generation

Q2: What was coca-cola at the beginning?

A2: a medicine

Q3: Which are the channels distribution?

A3: direct & indirect.