Extras din referat
1.Introduction
We choose this theme because we are fans of candys and of all sort of brands that this company produce and also of we are aware of the benefits on our mental health that brings the consumption of chocolate,the dark one especially.
2.History
Corporate Logo
Kraft Foods, Inc.( (NYSE: KFT) is the largest confectionery, food, and beverage corporation headquartered in the United States and the second-largest in the world (after Nestlé SA).It markets many brands in more than 155 countries.
The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland.
A public company, it is listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group.
The firm today known as Kraft Foods was formed on 10 December 1923 by Thomas H. McInnerney with financing provided by Goldman Sachs, Lehman Brothers and Tobey & Kirk.The firm was initially set up to execute on a rollup strategy in the then fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930, eight years after it was founded, it was the largest dairy company in the United States and the world, exceeding Borden.
McInnerney operated the Hydrox Corporation, an ice cream company located in Chicago, Illinois. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry. He initially found "hard sledding" with one banker saying the dairy industry "lacked dignity." He perservered and convinced a consortium including Goldman Sachs and Lehman Brothers to finance a roll-up strategy.
As a result of his efforts, National Dairy Products Corporation was formed in 1923 in a merger of McInnerney's Hydrox with Rieck McJunkin Dairy Co of Pittsburgh, Pennsylvania. The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been oversubscribed.
- Sponsorships
Kraft is an official partner and sponsor of Major League Soccer and sponsors the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour.
- Promotions
Kraft HockeyVille is a Canadian reality television series developed by CBC Sports and sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey.
The contest revolves around a central theme of community spirit and Canada and is directed by Mike Dodson
- Number of employees in 2008: 130.000 employees
- Turnover in 2007: 37,2 milions USD
- Net income: 2,5 milions USD
- Turnover in 2008: 164 milions Euro
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