Promotional campaign Coca-Cola

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit the website at www.thecoca-colacompany.com.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup ™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup ™ since 1950.In November 2005, FIFA and The Coca-Cola Company extended their long-time partnership for another 16 years, from 2007 until 2022. The renewed commitment by Coca-Cola in the nonalcoholic beverages category includes cash and in-kind products and services in support of the broad spectrum of FIFA-organized events around the globe, including the FIFA World Cup ™, FIFA Women's World Cup, FIFA World Youth Championship, FIFA U-17 World Championship, FIFA Beach Soccer World Cup, FIFA Club World Championship, FIFA Interactive World Cup, FIFA U-20 Women's World Championship, FIFA Futsal World Championship, and the FIFA Confederations Cup. Coca-Cola also continues to sponsor the closely watched FIFA/Coca-Cola World Ranking for men's national teams and FIFA Women's World Ranking.

BERLIN, June 8, 2006

In any language, the prevailing message that Coca-Cola shares with fans worldwide is the same:

“We All Speak Football.”

From this global brand marketing platform launched in 2005, The Coca-Cola Company has developed an array of 2006 FIFA World Cup™ activities using “We All Speak Football” as the common theme for drawing people together, to make the world a little bit better.

Perhaps it is the new clay animation TV commercial “Rivalidades” (“Rivalries”) – or the Coca-Cola field billboard featuring the colors of both teams in a FIFA World Cup™ match – that best captures the sense of optimism and happiness derived from fan passion for football and the refreshment of Coca-Cola®. If opposites can find peaceful coexistence, can’t we all?

This Coca-Cola campaign is a true football friendly. For the first time, a collector in Asia can swap favorite player stickers online with a fan in Africa.

Meanwhile, a young Referee Escort from Russia will share the actual FIFA World Cup™ pitch with a dozen teen Flag Bearers representing both Ecuador and Germany. And sport-loving bloggers hosted in the FIFA World Cup™ epicenter of Berlin can post their personal takes on the Germany celebration scene for like-minded Webmeisters around the world.