Strategic Marketing Plan For The Dream Resort & Hotel - România

Aim of the study

The aim of the thesis is to create a strategic marketing plan for The Dream Resort & Hotel; first to assess the current marketing situation of the hotel and what possible needs and

gaps it might have. With the basic information of the situation a marketing plan

can be formed. The aim is also for the new marketing plan is realistic and

applicable so that the hotel can use it in their marketing.

Structure of the thesis

The thesis starts with the theoretical part researching different aspects of

marketing and specifically marketing in a hotel. In the theoretical part the

emphasis is on marketing but the basics of tourism and hotels are also defined and

then continuing on examining more closely on how a marketing plan is formed,

what parts it contains and what different information is needed to form it.

Mission statement of the management company

Our mission is to successfully manage and operate hospitality projects, maximizing the total return to our clients, investors and owners through sustained profitability. A Growth Properties managed facility capitalizes on dynamic business and marketing plans, which build upon a consistently challenging yet positive working environment for our associates.

Our commitment to building long-term relationships with our investors, clients, lenders, and more importantly, customers, has provided steady, positive results in constantly changing economic environments

Introduction

Hotel Description

The Dream Hotel & Resort is located in Mamaia, Constanta, Mamaia being the most popular resort on the seaside in Romania.

The resort has four stars and is designed in the Southern Thai style, which lends the place a comfortable and natural resort feel.

Stylish, contemporary architecture complements the organic personality of the resort, which has been shaped to blend effortlessly into the indigenous landscape. This is function and form at its best. This is sustainability.

Philosophy.

“Quality leads to sucess”

Our philosophy veers around providing Quality Service at affordable rates to our esteemed customers and in attending to their requirements and needs. This is achieved through carrying out a constant review and upgrade of the facilities offered at our hotel.

This philosophy is sought to be percolated at all levels of the employees, to ensure delivery of complete customer satisfaction.

This has led to our company to retain its position as a profitable player in the highly competitive hospitality market despite adverse market conditions at various times.

The expertise of our staff, the refinement of the dining places and the state-of-the-art facilities in our conference rooms cater for the most exquisite tastes and exacting requests.

Why this destination?

We have some underlying reasons to open a hotel in this destination:

The quality of the beaches and islands:

Mamaia is a resort on the Romanian Black Sea shore and a district of Constanța.

Considered to be Romania's most popular resort, Mamaia is situated immediately north-east of Constanţa's city center. It has almost no full-time residents, being populated mostly during the summer.

Mamaia is built on a hill between the Black Sea and estuary called Siutghiol (Süt-Göl-"Lake milky" in Turkish). The Bank ridge has a length of 8 km, but only 300 m wide. The beach is very long, with a width of up to 250 m, covered with fine sand. Over it there are many shops, restaurants, terraces, clubs and discos.

Mamaia, at the north of the current station, was originally a typical coastal Dobrogea village with greek fishermen, romanian shepherds and horse breeders. The current location of Mamaia was not built until 1906, when the first wooden cabins corporated under two pavilions, terminating with a gazebo and a large forward deck appeared. Inauguration of the first building took place on August 22, 1906, being designed by architect E. RECONT , following the extension of the existing port to the beaches from south of Constanta and moving "the big bath" in north, respectively in the current Mamaia.