Documente publicate de Cristofor Gheorghiu
Cristofor Gheorghiu
4 documente publicate în Biblioteca RegieLive
Managementul riscului. studiu de caz - concert Madonna la București
1 Summary The world of events has evolved to being a very profitable industry that now exists in its own right, independent from tourism, hospitality or leisure sectors. The event manager is confronted with the pressure of creating a successful event and not making any mistakes, as there is only one chance to get... citește mai departe
Analiza de marketing a campaniei Orange Film în Marea Britanie
Since the end of the 1990s, Orange has invested a significant amount of marketing spend in associating its brand with the cinema, primarily through advertising and sponsorship. In 2004, the company sought to take this association further, with the launch of ‘Orange Wednesdays’, a three-year programme, offering... citește mai departe
Metode de Cercetare Diponibile pentru Proiecte în Turism și Evenimente
Introduction Performing a good research can never be done only by combining opinions about what is wrong and what is right, the practice matter of research reveals a multi faced decision making. Each choice will clear the path on the subject you are investigating and will also have advantages and disadvantages... citește mai departe
Project Management B'EstFest
Introduction The aim of this report is to critically analyze an events project planning. In this attempt it will give specific information regarding the process used to bring the event to life and in front of the public. The analysis will consist in explaining the planning strategy, resources administration or the... citește mai departe