Documente publicate de Arina Monica Marton
Arina Monica Marton
5 documente publicate în Biblioteca RegieLive
Second Largest Accounting Fraud în the US History - Worldcom Scandal Revealed
On July 21, 2002, WorldCom Group, a telecommunications company with more than $30 billion in revenues, $104 billion in assets, and 60,000 employees, filed for bankruptcy protection under Chapter 11 of the U.S. Bankruptcy Code. Between 1999 and 2002, WorldCom had overstated its pretax income by at least $7 billion, a... citește mai departe
Customer Satisfaction Measurement - Methods and Techniques Used în The Measurement of Customer Satisfaction
introduction It is well established that satisfied customers are key to long-term business success. Companies that have a more satisfied customer base also experience higher economic returns. High consumer satisfaction leads to greater customer loyalty which, in turn, leads to future revenue. Organizations having... citește mai departe
Market Research - Chocolate
1. MARKET AREA The market stretches on the geographic territory of Romania, as the following map describes. Geographical Chocolate Consumption The results of the survey undetaken show the fact that out of 1 500 people interviewed, 1 211 are chocolate consumers (81% ), and in what concerns sugar products, their... citește mai departe
Bariere și stereotipuri în relațiile publice
Bariere catre intelegerea si claritatea mesajelor exista atat in cel care comunica ceva cat si in auditoriu. Asa cum nota Lippmann, fiecare persoana traieste in adapostul protector al unui cocon ce se roteste in jurul propriei axe. Acest cocon izoleaza individul de incendiara balbaiala din comunicare ce creste in... citește mai departe
Adevăr și eroare
In general, se admite ca o opinie, o ipoteza, o teorie, pentru a reprezenta o veriga in lantul cunoasterii, trebuie sa indeplineasca, in afara conditiei adevarului, inca una pe care cei mai multi filosofi au indicat-o ca fiind conditia justificarii. Cu alte cuvinte, nu este suficient ca o opinie sa fie adevarata, ci... citește mai departe