Business Operations

9/10 (2 voturi)
Domeniu: Marketing
Conține 1 fișier: doc
Pagini : 3 în total
Cuvinte : 1589
Mărime: 10.13KB (arhivat)
Publicat de: Alexandra Florescu
Puncte necesare: 0
Profesor îndrumător / Prezentat Profesorului: Nitu Alexandru
production, marketing, finance, human resource management...

Extras din referat

A variety of operations keep businesses, especially large corporations, running efficiently and effectively. Common business operation divisions include (1) production, (2) marketing, (3) finance, and (4) human resource management.

A Production

Production includes those activities involved in conceptualizing, designing, and creating products and services. In recent years there have been dramatic changes in the way goods are produced. Today, computers help monitor, control, and even perform work. Flexible, high-tech machines can do in minutes what it used to take people hours to accomplish.

Another important development has been the trend toward just-in-time inventory. The word inventory refers to the amount of goods a business keeps available for wholesale or retail. In just-in-time inventory, the firm stocks only what it needs for the next day or two. Many businesses rely on fast, global computer communications to allow them to respond quickly to changes in consumer demand. Inventories are thus minimized and businesses can invest more in product research, development, and marketing.

B Marketing

(Example: Personalized Marketing This Polish American meat market in Chicago offers a variety of Polish specialties, including a wide selection of sausages. Because this business is specialized and tied to a close-knit ethnic community, it relies on personalized, or face-to-face, sales rather than on heavy advertising or self-service operation, such as one might find in a large supermarket.Tony Stone Images/Brian Seed

Marketing From the Skies The Goodyear Tire & Rubber Company developed its well-known blimp with many marketing goals in mind. The blimp not only makes the Goodyear name highly visible, but also demonstrates the technological expertise of the company and the quality of Goodyear rubber products. The company flies the blimp over crowds at professional sporting events to target an audience of likely tire purchasers.Photo Researchers, Inc./Jerry Wachter )

Marketing is the process of identifying the goods and services that consumers need and want and providing those goods and services at the right price, place, and time. Businesses develop marketing strategies by conducting research to determine what products and services potential customers think they would like to be able to purchase. Firms also promote their products and services through such techniques as advertising and personalized sales, which serve to inform potential customers and motivate them to purchase. Firms that market products for which there is always some demand, such as foods and household goods, often advertise if they face competition from other firms marketing similar products. Such products rarely need to be sold face-to-face. On the other hand, firms that market products and services that buyers will want to see, use, or better understand before buying, often rely on personalized sales. Expensive and durable goods—such as automobiles, electronics, or furniture—benefit from personalized sales, as do legal, financial, and accounting services.

Marketing, the process by which a product or service originates and is then priced, promoted, and distributed to consumers. In large corporations the principal marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.

Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase. Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers.

Preview document

Business Operations - Pagina 1
Business Operations - Pagina 2
Business Operations - Pagina 3

Conținut arhivă zip

  • Business Operations.doc

Alții au mai descărcat și

Plan Strategic Personal

Obiectivul nr. 1: sa devin studenta FEAA pâna la data de 15 august 2003. Strategia aleasa : prin concurs de dosare; I. ANALIZA MACROMEDIULUI...

Analiza componentelor principale

Analiza clusterelor a fost folosita în marketing pentru a servi unei varietati mari de scopuri, incluzând urmatoarele: • Segmentarea pietei. De...

Test asociere Kandia

Istoria ciocolatei incepe cu doua mii de ani in urma , cand cultura arborelui de cacao era practicata in Americade Sud. Ciocolata contine peste 30...

Campanie de Promovare a Vopselurilor în Mediul Rural

CAMPANIE DE PROMOVARE A VOPSELURILOR ÎN MEDIUL RURAL Locatie: comuna Lita, judetul Teleorman, comuna aferenta municipiului Turnu Magurele...

Te-ar putea interesa și

Supply Chain Management în Electronic Businesses

INTRODUCTION All around us, due to advancing technology, evolve faster than ever before. Nothing has rocked the way in which companies do business...

The role of international financial institutions in financing investment within the Republic of Moldova

INTRODUCTION Relevancy of investigated topic. When the Republic of Moldova became an independent state in 1991, it had to make a considerable...

The Marketing Mix of the Bank BRD Goupe Societe Generale

Chapter 1 The marketing mix in a bank 1.1 The role and elements of marketing in a bank Banks are the economic institutions that have as a...

Vodafone în România

I. All about Vodafone It's a well known fact that no business can exist without customers. Marketing and human resource strategies, like any...

Legătura dintre logistică și marketing

Obiectivele Marketingului in activitatea unei intreprinderi “Marketingul are o importanta atat de mare,incat nu poate fi tratat ca o functie...

Leading the New Economy - E-Commerce

1. Introduction In the context of the emerging new economy, e-commerce has become very often a crucial element of business strategy and the basis...

Tesco Business and Management

Executive summary This document examines the behaviour of a critical economic operator in the United Kingdom. In this case, Tesco needs to adapt...

Spa Business Plan

1.0 Executive summary 1.1 Presentation of our offer Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day...

Ai nevoie de altceva?