Opinions And Attitudes of The People From Brasov Regarding The Mobile Services Offer Provided by Mobile Phone Operators in Romania

Domeniu: Management

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Publicat de: Simi Iosif

Puncte necesare: 8

Profesor îndrumător / Prezentat Profesorului: Tierean Ovidiu

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Table of Contents
1.Introduction 3
2. The objectives of the research 4
3.The hypothesis of the research 6
3.1 General hypothesis 6
3.2 Statistical hypothesis 6
4. Methodology of research 8
4.1 The studied population and the size of it 8
4.2 The size of the sample 8
4.3 Brief description of the unit of observation, sampling and analysis 9
4.4 Choosing the sampling method and sampling plan presentation 10
4.5 Ensuring the representativeness of the sample, the validation of the sample in relation to the essential characteristics of the studied population 10
4.5.1 Ensuring the representativeness of the sample 10
4.5.2 The validation of the sample 11
5. The questionnaire 13
6. Results of the research 23
6.1. The analyze of the relative questins from the questionnaire 23
6.2 Estimation of population parameters for two important variables of the research (the point estimate and the confidence intervals) 33
6.3 Graphical for the statistics of the most important variables (five variables) 36
6.4 Testing the statistical hypothesis 38
6.5 Tests 43
6.7 Kolmogorov – Smirnov tests 46
7. Conclusions and proposals 48

Extras din proiect

1.Introduction

Marketing research is very important for an organization activity and especially for the marketing system.

I chose this theme named ”Opinions and attitudes of the people from Brasov regarding the mobile services offer provided by mobile phone operators in Romania” because I belive that is very important in first of all to have a cell phone and to be aware of the mobile services offer that a provider can give.

The reason I chose to conduct a marketing research about this theme is because nowadays we get calls from operators who are trying to convince us that they have the best offer for us and they are the only and the best mobile services provider in Romania and a lot of the people from Brasov take the bait.

Is very important to know the advantages and the disadvantages when you sign a subscription , to be aware of the all hidden details and is important to be carrefoul evan when you recharge your prepay card.

2. The objectives of the research

Basic aspects

The interviewer`s questions The objectives of research

1.The degree of knowledge and information of the population from Brasov regarding mobile services. 1.To what extent are informed the people from Brasov regarding the opportunities offered by mobile services?

2.Are the customers from Brasov informed about the mobile telephony services offer in Romania? - Establishing the degree of awareness of the people from Brasov regarding the opportunities offered by mobile services;

- Establishing the extent in which customers from Brasov are informed about the mobile telephony service offer in Romania.

1.Attitudes and opinions of

people from Brasov regarding the use of mobile services regarding the mobile service offer

1.What king of mobile services are interested people from Brasov to use?

2.Which are the factors that influence the people from Brasov in choosing the mobile phone service provider?

3.Which are the aspects that determine the people from Brasov to sign a subscription contract with one of the mobile operators?

4.What are the mobile services most commonly used by Brasov? - Identifying the mobile services used by people from Brasov;

- Identifying the main factors which lead to the choice of mobile phone service provider;

- Identify the aspects that influences Brasov’s population in the decision whether or not to subscribe to one of the operators;

- Identifying the mobile services mostly used by the people from Brasov.

3.Opinions of customers from Brasov regarding the mobile services from Romania

1.How important are for the people from Brasov issues such as: lower tariffs, extended coverage and diversity of services?

2.What are the reasons for not using mobile phone services?

3.To what extent are users from Brasov satisfied by the quality of mobile services offered?

4.To what extent are the users from Brasov satisfied by the charges of mobile operators?

- Determination of the degree of importance that Brasov’s population assigns to aspects such as lower tariffs, extended coverage and diversity of services;

- Identifying the reasons for which the people from Brasov do not use the mobile services.

- Establishing the degree of satisfaction given by the mobile services to the people from Brasov;

- Determining the degree of satisfaction of the people from Brasov regarding the charges of mobile operators.

4.The Brasov’s population characteristics

1.What is the age range in which people from Brasov fits who is using mostly mobile services?

2.What is the income of the users of mobile services from Brasov?

3.What occupation does the people who uses mobile services from Brasov have?

- Identifying the age range of Brasov’ users which mostly use mobile services?

- Establishing the income that the users of mobile services from Brasov have.

- Establishing the occupation of the users of mobile services from Brasov.

3.The hypothesis of the research

3.1 General hypothesis