The Coca Cola Company

History

Brand portfolio

Production

Advertising

Mission, Vision and Values

SWOT analyze

Conclusions

Bibliography

From humble beginnings more then a century ago, the Company has evolved from one product- Coca Cola- to more then 500 products in 21th century. It has grown from selling a modest 9 drinks a day in 1886 to 1.7 billion a day nowadays. Moreover, it has expanded from one city in one country to availability in more then 200 countries around the world.

1880’s The beginnings of a refreshing idea

1888- 1919 The Candler era

The vision of Woodruff

During the World War II

New coke

21st century

May 8 1886 Pemberton creates the non-alcoholic drink

Served in pharmacy as a cure

1888 Sold all his remaining interests to ASA G. Candler

1892- The Coca Cola company is incorporated as a Georgia Corporation

1893- Coca- Cola script trademark is registered at the U.S. Patent Office

1894- Bottling begins

Emphasis the product

1920 Innovative six bottle carton

1926 The Foreign Department( partnership with the Olympic Games)

1929 The metal open top cooler

1933 Automatic fountain dispenser

His leadership through the years took the business to unrivaled heights of commercial success.

Merchandising concepts accepted as commonplace today were considered revolutionary when he introduced them.

During the WWII the company operates a propellant ammunition loading plant in Alabama

An average 30 railroad cars of ammunition is produced daily for the U.S. military

The U.S. government requests that Coca- Cola be made available to the troops.

More than 5 billion bottles of Coca-Cola are distributed to Asia, Europe and North Africa.

April 23,1985, Coca Cola changes the formula of the drink to “New Coke”

Management unprepared for the public nostalgia for the old drink, leading to a backlash

Company returned to a variation of the old formula under the name “Coca Cola Classic” on July 10, 1985.