Extras din proiect
History
Brand portfolio
Production
Advertising
Mission, Vision and Values
SWOT analyze
Conclusions
Bibliography
From humble beginnings more then a century ago, the Company has evolved from one product- Coca Cola- to more then 500 products in 21th century. It has grown from selling a modest 9 drinks a day in 1886 to 1.7 billion a day nowadays. Moreover, it has expanded from one city in one country to availability in more then 200 countries around the world.
1880’s The beginnings of a refreshing idea
1888- 1919 The Candler era
The vision of Woodruff
During the World War II
New coke
21st century
May 8 1886 Pemberton creates the non-alcoholic drink
Served in pharmacy as a cure
1888 Sold all his remaining interests to ASA G. Candler
1892- The Coca Cola company is incorporated as a Georgia Corporation
1893- Coca- Cola script trademark is registered at the U.S. Patent Office
1894- Bottling begins
Emphasis the product
1920 Innovative six bottle carton
1926 The Foreign Department( partnership with the Olympic Games)
1929 The metal open top cooler
1933 Automatic fountain dispenser
His leadership through the years took the business to unrivaled heights of commercial success.
Merchandising concepts accepted as commonplace today were considered revolutionary when he introduced them.
During the WWII the company operates a propellant ammunition loading plant in Alabama
An average 30 railroad cars of ammunition is produced daily for the U.S. military
The U.S. government requests that Coca- Cola be made available to the troops.
More than 5 billion bottles of Coca-Cola are distributed to Asia, Europe and North Africa.
April 23,1985, Coca Cola changes the formula of the drink to “New Coke”
Management unprepared for the public nostalgia for the old drink, leading to a backlash
Company returned to a variation of the old formula under the name “Coca Cola Classic” on July 10, 1985.
Conținut arhivă zip
- The Coca Cola Company.ppt