Marketing Action Plan

Today's Action Plan -

Perform Needs Analysis & Present Best Alternatives

Counsel Owner to Establish a Fair Competitive Price Based on Multiple Professional Sources, not one opinion.

Complete the Necessary Listing Paperwork & Collect Supporting Exhibits such as Keys, Surveys, Mortgage Information, etc.

Help Owner Decide on Location for Yard Sign, if Allowed

Leave the "Preparation Checklist" and Advise you as to Any Positive Enhancements that can be Made to the Property in Order to Attract More Buyers to Your Property

Establish the Owner's Preference for the Frequency of Follow-up Reports

Inspect Mechanical Components for Home Warranty Coverage

Leave Business Cards with Owner to Give to Buying Prospects

Tomorrow's Action Plan -

Turn in Listing Package & Begin Verification of Listing Information

Submit Listing to the Company Sales Team to Review for Their Buyers

Submit Listing to Local Multiple Listing Service(s)

Insure that the Listing is Placed on the Internet

Schedule Property for Office Tour

Disribute Listing to Office Associates & Affiliate Offices

Mail & Call Surrounding Homeowners to Announce the New Listing

Order Yard Sign to be Installed

Order a Lock Box to Insure Best Access to all Realtors for Greater Exposure

Develop a list of Features and Benefits of Your Home for all Advertisements and Promotions

Compose Three Classified Advertisements

Consult with Financial Officer to Make Certain that the Home will qualify for loan

Obtain Appraisal opinion

Mail or Fax Appropriate Application(s) i.e. Buyers Home Warranty, Referral, etc.