Documente publicate de Ernest Maftei
Ernest Maftei
14 documente publicate în Biblioteca RegieLive
Brief pentru agenție - Ursus
. Piata berii in Romania - Pe piata romaneasca exista peste 50 de marci de bere, dominate de patru producatori multinationali: InBev Romania, Heineken Romania, Ursus Breweries si United Romanian Breweries Bereprod (URBB) si unul autohton, European Food. Trebuie specificat faptul ca, recent, pe aceasta piata... citește mai departe
The Marketing Mix of the Bank BRD Goupe Societe Generale
Chapter 1 The marketing mix in a bank 1.1 The role and elements of marketing in a bank Banks are the economic institutions that have as a principal function the collection, transfer and repartization of financial disposables. The role of the bank is to put in connection, on commercial basis, the economic units... citește mai departe
Fundamentarea Strategiei de Dezvoltare a SC Ursus Breweries SA
1. Prezentarea agentului economic S.C. Ursus Breweries S.A. S.C. Ursus Breweries S.A. este o companie specializata in productia si comercializarea de bere, avand sediul central in Bucuresti, Victoria Center, Calea Victoriei nr. 145, et. 5, sector 1, Bucuresti, inregistrata la Camera de Comert si Industrie a... citește mai departe
Analiza de Marketing a Spaniei
Analiza mediului intern de marketing Murfatlar este o companie producătoare de vin din România. În septembrie 2002 MURFATLAR a devenit prima societate viti - vinicolă din România certificată conform standardului de calitate ISO 9001:2000 pentru sistemul de management al calităţii şi pentru sistemul HACCP de... citește mai departe
The Anglo Cultural Cluster - Cultural Profiles and Management Styles Around The World - Australia, Canada, England, Ireland, New Zeeland, South Africa, United States
1. Case study of Anglo cultural cluster According to the GLOBE research, there are 9 cultural clusters in the world: Anglo, Latin America, Latin Europe, Eastern Europe, Germanic Europe, Nordic Europe, Sub-Sahara Africa, Arab, Southern Asia and Confucian Asia. In this paper we will analise the specific... citește mai departe
The Recruitment Process
The recruitment process Meaning and importance of recruitment Recruitment management system is the comprehensive tool to manage the entire recruitment processes of an organisation. It is one of the technological tools facilitated by the information management systems to the HR of organisations. Just like... citește mai departe
The band Queen
FOREWORD Queen has conquered the world with their hits. From their first number one single, Bohemian Rhapsody, to their stadium anthems, We Will Rock You and We Are the Champions, their music has reigned across the radio airwaves from Great Britain and Europe to the United States and Australia. Queen came to... citește mai departe
Politici de dezvoltare regională în România
Politica de dezvoltare regionala reprezinta un ansamblu de masuri planificate si promovate de autoritatile administratiei publice locale si centrale, in parteneriat cu diversi actori (privati, publici, voluntari), in scopul asigurarii unei cresteri economice, dinamice si durabile, prin valorificarea eficienta a... citește mai departe
Registration tax - case of Romania
I. FISCAL POLICY IN THE EUROPEAN UNION Winston Churchill was the first man that purpose the idea for a sort of “United States of Europe” in a speech for University of Zurich in 24th September 1946, after three month at 17th December was found in Paris the Europe Federal Union. The European Union was set up with... citește mai departe
Financial Crisis în a Company - AOL and Time Warner
BACKGROUND Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing. Among its subsidiaries are AOL, Home Box Office (HBO), New Line Cinema, Time Inc., Time Warner Cable, Turner Broadcasting... citește mai departe
Analiza loialității și gradului de satisfacție al clienților Cosmote
Introduction We conducted this research in order to make an in-deepth research of the loyalty program offered by the Romanian mobile network providers. We have chosen to focus specifically on Cosmote, as although it is the latest appeared on the Romanian market, due to its different approach in services provided... citește mai departe
Financial Analysis of a Romanian Company
The company that I have analyzed is S.C. DIDACTIC PRES S.R.L., a publishing house, more 3 years old from Olt area in Romania. It is specialized in small circulation that is printing a smaller number of copies. The company’s object of activity corresponds to the CAEN code 2213. It is a small company and it started... citește mai departe
Advertising
Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. It includes publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Advertisements are usually placed anywhere an audience can easily or frequently... citește mai departe
Metode de studiu al pieței - telefonia mobilă
Telefonia Mobila-o necesitate? Intr-o lume in care totul este supratehnologizat, telefoanele mobile au devenit o prioritate. Cel putin la acest aspect ne-am gandit cand am ales subiectul chestionarului. Pentru ca am vrut sa aflam daca ne inselam sau nu, am alcatuit un set de 18 intrebari legate de acest subiect.... citește mai departe