Retail Industry în Japan

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Domeniu: Marketing
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Publicat de: Bebe Anton
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On August 21, 2001, we established the Corporate Commitment to guide and direct the future course of the ÆON Group. We have changed the corporate group name from ÆON Group to ÆON, and each and every member of the ÆON family of companies has taken on the challenge of promoting innovation under the guiding principle that everything we do, we do for our customers.       The future will bring challenges to ÆONs value proposition. ÆON must become a trusted brand to distinguish itself from the competition and earn customer loyalty. And to maintain that loyalty, we must work daily to evolve the ÆON of the future, a company that constantly focuses on creating new value for customers.       So what is the ÆON of the future? For example, if our customers are affected by a law or regulation they feel is unreasonable, we at ÆON will strive to make things better for them, making our position clear and staying true to our core values. The center of our philosophy is the concept that everything we do, we do for our customers. This is an immutable principle that will never change, even as we ourselves are in constant renewal. Never satisfied with the status quo, always taking another step forward to improve our customers lifestylesthis is the ÆON tradition. This is the ÆON mission. And this is the reason ÆON will always be there to serve the needs of future customers.       We have established the ÆON Code of Conduct as a means to provide more clarity for the ÆON of the future. The Code of Conduct helps us interpret ÆONs basic principles to know what actions we need to take for the benefit of our customers of the era ahead.       We pledge that beginning today, we will do everything in our power to promote and embody the ÆON Code of Conduct. It is our hope that all ÆON people will join us in sharing this sense of purpose, developing deep bonds of trust between us all.

1.3. AEON People

ÆON people are the most important assets we have at ÆON. The ÆON people comprise the factor that creates value for ÆON, and when each individual contributes his or her talents, our business prospers and ÆON people feel fulfilled. Our creativity and inquisitive spirit are the driving forces behind innovation at ÆON. To accomplish Customer Satisfaction we must reflect in our business practices the opinions and ideas of each individual.

ÆON expects the participation of all ÆON people. Because we expect this of you, we provide challenging opportunities for anyone with the will and desire to improve. At the same time, ÆON people will be objectively evaluated based on their performance, and compensated fairly.

ÆON respects human rights, and will not discriminate against anyone based on nationality, race, gender, age, educational background, religion, sexual orientation, physical handicap, or anything else not related to desire, hard work, and talent. ÆON people respect and listen to their co-workers. Our goal is to be recognized as the friendliest, people-oriented company to work for in the world.

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