Documente publicate de Codrin Alecu

Conceperea mixului promoțional - studiu de caz Restaurantul Maronne

The promotional mix represents the most adequate promoting method used nowdays. Combining it's components - advertising, personal selling, sales promotion, public relations, direct marketing - can be created a succesfull promoting campaign. In addition to this, the promotional mix is the basic support for the... citește mai departe