Cuprins
- Introduction.1
- General facts about Japan.2
- Recent Trends in Japan Travel Market.4
- Investing in Japan.10
- Conclusions.11
- Bibliography.12
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INTRODUCTION
PROJECT OBJECTIVES
This research main objectives were established in order to reach the main goal: identifying tourism preferences for Japanese people .
Attractiveness Unknown to Japan Market
Many places other than Seoul, Busan and Jeju appear quite attractive to me, none of which are heavily visited by Japanese tourists. It is a pity that the treasures of Korea are kept hidden from general public of Japanese. You might argue that they are not hidden, because they are introduced in guide books and tourist information is available on your official Tour2Korea web site. But how would they know about those tourist attractions unless they are introduced in more popular guide books or included in tour brochures? The best way to let Japanese people know about the 'unknown' attractiveness in Korea is to expose them in mass media, such as newspaper, magazines or TV, by inviting media reporters to familiarization trip to these places. Many of the destinations in Japan have made a great effort to invite travel planners and travel reporters from Korea to have them experience attractiveness of the destinations 'unknown' to Korea, before they succeed in receiving tourists from Korea.
General about Japan
Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south. The characters which make up Japan's name mean "sun-origin country", which is why Japan is sometimes identified as the "Land of the Rising Sun".
Japan comprises over 3,000 islands making it an archipelago. The largest islands are Honshū, Hokkaidō, Kyūshū and Shikoku, together accounting for 97% of Japan's land area. Most of the islands are mountainous, many volcanic; for example, Japan’s highest peak, Mount Fuji, is a volcano. Japan has the world's tenth largest population, with about 128 million people. The Greater Tokyo Area, which includes the de facto capital city of Tokyo and several surrounding prefectures, is the largest metropolitan area in the world, with over 30 million residents.
About 70% to 80% of the country is forested, mountainous, and unsuitable for agricultural, industrial, or residential use. This is because of the generally steep elevations, climate and risk of landslides caused by earthquakes, soft ground and heavy rain. This has resulted in an extremely high population density in the habitable zones that are mainly located in coastal areas. Japan is one of the most densely populated countries in the world Its location on the Pacific Ring of Fire, at the juncture of three tectonic plates, gives Japan frequent low-intensity tremors and occasional volcanic activity. Destructive earthquakes, often resulting in tsunamis, occur several times each century.The most recent major quakes are the 2004 Chūetsu earthquake and the Great Hanshin Earthquake of 1995. Hot springs are numerous and have been developed as resorts .
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